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Our Story
What started as a solution to simplify transactions became a platform designed to help real estate professionals thrive. The Option was built with one clear goal: to make growth easier, operations smoother, and success more scalable—for everyone in real estate.
We solve the operational overwhelm and growth ceiling that independent transaction coordinators (TCs) and real estate agents face by providing done-for-you leverage that improves efficiency, increases profitability, and strengthens client relationships—without the burden of building a team from scratch.
We eliminate the bottleneck and burnout of being over-reliant on inconsistent or undertrained admin support, and the isolation and burnout that comes with being the business owner, the TC, the marketer, the bookkeeper, and the systems operator all at once.
More simply: We help real estate professionals do more deals with less stress.
Mission
To empower the real estate industry’s most driven professionals with the freedom to grow, the confidence to lead, and the support to thrive — by reimagining how transactions are managed and success is scaled.
Vision
To become the leading real estate operations platform — redefining how the industry runs behind the scenes by making growth more scalable, support more strategic, and transactions more seamless for professionals at every level.
Ashley Miller
Ashley Miller is a real estate and business strategist known for helping entrepreneurs scale smarter and stress less. After seeing a gap in how agents and TCs were supported, she built The Option to change that. With a bold, systems-driven approach, Ashley empowers others to grow sustainable businesses with clarity and confidence.
Christina Daniel
Christina Daniel is the co-founder of The Option and Director of Client Experience. With deep roots in real estate operations, she built her TC business from the ground up—earning a reputation for systems that scale and service that feels personal. Christina brings operational excellence and a client-first mindset to every partnership, helping agents and TC companies thrive with confidence.
Sabrina Cicchi
Sabrina Cicchi is the managing partner of ExecAssist and the CTO at The Option, two companies that have redefined how real estate businesses manage their administrative and operational needs. With a keen eye for innovation and a passion for efficiency, Sabrina has built a reputation for delivering exceptional support services tailored to the demands of modern real estate.
Let’s Build What’s Next, Together
Whether you’re an agent ready to offload paperwork, a brokerage looking to streamline operations, or a TC company ready to scale—The Option is built for you.